Last year I started printing my own fine art prints, on world class papers and museum quality archival inks. The transition from "photographer" to "artist" was complete.
What I do, my process and the way in which I feel about my work, is far and different from clicking the button of my camera, freezing a moment in time. It is deciding on a theme, a story, which involves wardrobe, accessories, studio, flash, equipment, and yes, finally, post.
I leave the lifestyle photography to those who excel at it. I cannot do what they do, nor do I want to. I see most lifestyle images, of children, women, and I see the large open area for art. It actually is more than something I can visualize. I can "feel" the potential, if that makes sense.
I get asked a lot if I have a vision in my head about what the post will look like on my images, as I prepare the session, styling and light of a look. My answer is 90% of the time, no, sometimes yes. If my clients are very specific in what they are looking for, then yes. But most of the time it is something I feel, as I edit. Art is really all about feeling, after all.
Before I started printing my own art, I would send images off the either the big lab printers, or smaller boutique printers, with always the same issues. My images were too dark. I would spend countless hours trying to calibrate my monitors, make sure that what I was seeing on my screen would translate onto my prints. Very rarely, mostly darker images would come back to me..
Now I take full control of the imagery, the colors, the contrast, the paper type, and the final outcome. Seeing my work on the best Hahnemühle paper is a joy I find hard to express in words. My two all time favourites are PhotoRag® Satin and Torchon.
The power of the print is impactful, they are timeless, there is no need to worry that your phone or other item will crash or get lost/stolen and you will lose all your precious memories. The print is on your wall, a constant reminder of those people that mean so much to you. Or perhaps a piece of art that you really planned, and commissioned so that it would look incredible in your living space. People can design a complete art piece based of tones, feel, style and coloring to match a designed room. The results are spectacular.
So the next time you are considering investing in a piece of art to decorate your personal space, why not consider investing in a timeless work of art that has more of a personal appeal to it? Perhaps your family, yourself? Mother/Daughter portraits can be amazing pieces of art that don't have to be lifestyle or typical.